TRIP has enlisted personalities including Joe Jonas, Madeline Argy and Kendall Jenner for its latest campaign.

Jonas commented 'With everything happening right now - touring, creating, accidentally starting twelve side projects I swear I'll circle back to - balance is a cute idea I've heard rumours about. TRIP is my reset button. Like a spiritual Ctrl-Alt-Delete. I loved it so much I became an investor. Whatever's coming next… honestly, I'm a little scared, but also extremely excited'.